“We already generate terrific revenue with Chartboost’s static interstitials. Then our revenue surged by 70% after integrating rewarded video ads. With Chartboost, we get both interstitial and video ads in one product.”
-Erlend Børslid Haugsdal
CEO & co-founder, Dirtybit
Dirtybit is a mobile game startup hailing from Bergen, Norway. Founded in 2011, Dirtybit’s wildly popular real-time multiplayer games Fun Run and Fun Run 2 have been downloaded by over 60 million players worldwide to date.
The Chartboost dashboard you know and love is now cleaner, smarter and more efficient. Now you can manage your mobile marketing and monetization campaigns faster and more easily in the visually overhauled dashboard, leaving you more time to focus on what’s most important–creating awesome mobile games.
The London mobile game development community converged on The Shooting Star for Chartboost Connect (CBC) London last week.
After chowing down on pies and knocking back a couple cask ales, the packed crowd turned their attention toward my talk on mobile game user acquisition tips. In particular, here’s what my conversation focused on:
I’ll be back. Not that I’ll be back, but your players will be back. That was the theme of my talk at Pocket Gamer Connects London, which was done in the fast-paced, 20×20 (20 slides for 20 seconds each) format called Pecha Kucha. Below I’ve recapped the story I told that sheds light on vital data to help you understand how to reconnect with your existing players.
Every story has a beginning. The same could be said for every amazing mobile game in this industry. Developers pour hours of engineering and creative work into building the best gameplay experiences possible. But a game is nothing without players. The tricky part is facing the market and growing a community of engaged players.
Over some pizza and a couple pints of beer, our European team hosted the local mobile game development community at our Amsterdam office last Thursday–empowering them to increase their mobile game monetization opportunities. Below you’ll find three tips to improve your mobile game monetization right now that our European team shared last week. Whether you’re an indie or a leading publisher, these tips will assist you in accelerating your mobile game business.
Now that the holiday rush is over, we dug through the piles of wrapping paper to retrieve December CPI data just for you. The CPI trends in 2014 were eerily similar to the trends in 2013, with advertisers getting more bang for their buck by acquiring more users with the same or lower bids. When the school year ended and companies went on holiday in December, there was a jolt in game sessions across all platforms in the Chartboost Network. Naturally, we saw CPIs drop across the Network due to the traffic explosion.
What better way to kick off the New Year than attending one of our many upcoming events. Come hang out with us and other developers to discuss the latest and greatest trends in mobile game design, monetization, and key optimization strategies to boost your Chartboost campaigns. We are hosting a series of events to help take your mobile game business to the next level, and we hope to see you at one of them. And if you don’t see an event near you, drop us a line and let us know where you’d like to see a future event.
Pocket Gamer Connects (London) – January 13-14
Our own Pepe Agell is taking his expertise on the road, and heading for London. Come hear his informative talk that will help you accelerate your mobile game business. Register Now
Chartboost Connect London – January 15
London is calling out our name. So we’re packing our bags and heading to London to host Chartboost Connect at The Shooting Star pub. We’re opening the night with an enlightening presentation on the best practices and tips for acquiring quality players. Bring your appetite for learning as well as food (and drinks), as all of the food and rounds of pints will be on us! Sign Me Up
Do you know what mobile game monetization questions matter to your boss? In our December Power-Up Report, which is loaded with data and created exclusively for mobile game developers, we share the 9 most burning monetization questions that matter to your CEO. Oh yeah, we share the answers too!
From monetizing your mobile games to acquiring players, answering these 9 questions will empower you to reach higher gaming revenues.
What you’ll find in this comprehensive 13-page report:
9 questions (along with answers) to help you accelerate your mobile game monetization
Data and key insights to help you drive higher revenue for your mobile game
Various explanations detailing why these 9 mobile game monetization questions are important and how to answer each one
FREE BONUS! A downloadable spreadsheet with country-by-country OS share breakdowns that you can use to optimize your campaigns and deliver outsized returns.
Access the free report by clicking the download button below, and show your boss that you can “power-up” the revenue from your mobile games today!
After two straight months of stable CPI rates on iOS and Google Play globally, rates went into decline in November. In particular, CPIs decreased by 4.8% on Google Play, 17.3% on iOS and 25.5% on Amazon. If last year was any indication, a decrease in CPI rates was expected.
During the gift-giving season, there’s a wealth of new gamers cramming their new mobile devices with games as well as existing gamers playing even more games. The higher supply of gamers equates to less competitive bidding for installs. That’s music to publisher and advertiser ears alike. Publishers will witness more people playing their games, and advertisers will have an easier time finding new gamers.
We’re not stopping with the decorative holiday frames as the only gift to show our appreciation for you this holiday season. For a second gift, we’d like to furnish you with a tailor-made, Best Holiday Games badge. Improve your creative’s conversion by using this badge to give your app the seal of approval as one of the best holiday games for the holiday season.