The day was jam-packed with activities, including a keynote from our founder, Maria Alegre and a special talk from Dustin Clingman, Head Chair of the International Game Developers Association. This was followed by a night of demos and presentations in front of the entire Chartboost team and CBU faculty mentors. We don’t call Chartboost University a developer bootcamp for nothing.
We can’t wait to see what great games will come out of this outstanding crop of Chartboost University developers. Keep up with the conversation by following us on Twitter using #ChartboostUniversity for the latest buzz and notable quotables coming out of our program! All lectures will be posted on our online education hub, Chartboost University Online, so all developers around the world have access to the knowledge shared.
With the month of February behind us, let’s take a look at how the average cost per install on the Chartboost network fared during the month of love.
Over the past three years, we have been releasing blog posts to help game developers learn how to use Chartboost’s products to their fullest potential. Because we receive requests for this information, we decided to consolidate everything for you! Now you can focus on developing the best games, while we focus on helping you build the best business.
Today, we’re debuting our first Custom List Builder, part of a new set of tools that make it simple to create and target custom-built groups of devices, countries, or apps.
Custom List Builder allows you to include or exclude certain segments in your campaigns. Want to target group of players that play your other games? Build a Device List. Do you have a specific group of apps that you want to exclude in every campaign? Build an App List. Have your own defined group of Tier 1 countries? Build a Country List.
First on tap – and available now! – is the Device List Builder.
How Does the Device List Builder Work?
As an advertiser, your goal is to acquire a healthy volume of high quality players at the right price. If you’ve just launched and are still figuring out your best monetization strategy, it’ll be best to advertise your game in all the countries it’s live in. However, if you already know which countries your high-quality users come from, it’s best to efficiently use your advertising dollars and target those countries with a stronger advertising hand.
Target by Country
Player spending habits vary by country. A player in Malaysia may spend a lot less in your game than someone in the United States, so you may want to bid less on users in the former. With our country tiering feature, you’ll be able to break your campaigns into country tiers, or even individual countries. Using the bidding insights page explained in the next paragraph, you’ll be able to intelligently target your highest-value countries with competitive bids. The idea is to bid smart so you’re spending wisely.
We’re always thinking of ways to provide greater transparency into your campaigns. That’s why today, we’re excited to roll out our Audience Size Indicator (ASI). ASI processes billions of user sessions in real-time to help you understand the potential reach of your Network Advertising campaigns according to the specific targets you set. The benefits?
- Provides more clarity around the impact of your targeting choices.
- Gives you visibility into the reach of a particular campaign to allow for increased efficiency.
Check it out here:
Every month we release updated numbers on CPIs per country and platform so that you have visibility and control over how to run the best performing campaigns for your games. Whether you’re a developer trying to gain exposure outside of the U.S., for example, or trying to target new and emerging markets, our Chartboost devs take our monthly CPI heat map and will use that knowledge to make smarter decisions on where to invest.
Breaking out in the mobile gaming market can be a bit daunting. With all the competition and awesome games out there, how can you make sure that your game will not go unnoticed? When marketing your game to other users, you’ll need to grab their attention with well designed and logically optimized creatives. In this post, we’ll go over a few best practices surrounding advertising creatives!
New Creatives System
To start off, we wanted to let you know about our new and improved creatives system. No more spending hours on creatives just so you can reach the wide range of devices in the market. If you provide us with three aspect ratios (a total of six resolutions – three portrait, three landscape), our system will automatically convert the creatives so that they fit with almost all iOS and Android devices.
Happy Valentines Day.
Ten days ago, we officially kicked off #WeHeartDevs, a project that aims to bring the game development community closer together. We invited developers around the world to express their passion for their favorite games, with the promise that we’d share their stories via Twitter and Facebook starting February 14th.
Well, Cupid’s holiday is finally here, and we’re ready to reveal some of your love notes (in 140 characters or less ) Continue reading
We’re back with our Monthly Insights. What’s new? We split what was previously presented as Android data into Google Play and Amazon, and included iPod data to provide further granularity of CPI bids in our Network.