Now that the year is coming to a close, we’d like to take a moment to thank you, reflect and celebrate, and look forward to dreaming even bigger.
We love working with you and building products that have a meaningful impact on your business. You inspire us with your creativity and we consider ourselves incredibly fortunate to be able to work with you on the games you’re building, play your early demos, and participate in your planning. We want to thank you for letting us be a part of that magical process of creation and growth. Continue reading
The holiday season has arrived, and with it comes a blizzard of festive marketing activity. You’ve spent the last few months perfecting your game but these tips will help you finish it off with a shiny bow. Be sure to scroll down for a present from Chartboost!
In November, we were greeted with new devices including the iPad Air and iPad Mini Retina. The recent trend of rising Network CPI’s continued and began to stabilize at the Thanksgiving break. Historically, after Thanksgiving Day, we have seen CPI’s stay relatively consistent through the end of the year.
Each month, we like to gather our favorite creatives to give our advertisers an idea of what’s really working with players, and point out specific strategies to boost your CTR. Below, we’re bringing you three strong examples of holiday creatives to help guide your design process.
Here at Chartboost, we’ve already gotten ourselves into the holiday spirit – the air smells like pine needles, the halls are decked with boughs of holly, and we exclusively order eggnog lattes. Before you light the yule log, take a minute to refresh your creatives, making them attractive for players who are in the holiday spirit too.
Chartboost is now happy to offer publishers based outside of the US, the option to get paid in their local currency. While we still offer the same wires (ACH, check & Paypal), you can now also use foreign currency wires, eChecks, Local bank transfers, Global-ACH, and Western Union.
Please visit our updated Help Center Payments page for more details on the new payment options or email us at email@example.com if you have any questions.
When I talk to game developers about their games in various stages of production, the most common question I get is “what is the best strategy to make more money?” The most obvious answer (to them) is “analytics”– gathering behavioral data and analyzing player behavior to understand actual consumer game play and maximizing revenue potential. However, as a game designer by trade, I usually always focus on the gameplay rather than the monetization tactics. After all, if the game isn’t fun, game over. This is why I’d like to introduce a concept I call Emotional Monetization.
Today we’re excited to release a new, smarter creatives system that automatically adapts to different screen sizes and resolutions to provide the best possible player experience. As part of the upgrade, we’ve also redesigned the interface for adding & editing App Settings, Frames, Creatives and More Apps.
We analyzed the new devices available today and redesigned our system to support them with the fewest number of required creatives. By providing just 6 new resolutions (3 landscape + 3 portrait), the new system automatically converts the creatives so that they will fit any iOS and a vast majority of Android devices like a glove. The new system also supports high resolution graphics for Retina displays and other devices with high pixel density.
Initial advertisers have seen solid increases in click through rate so we strongly encourage all advertisers to upload the new sizes to complement their existing campaigns. The below video provides an overview of the creatives system and how to get started.
As an indie mobile game developer, it can be a challenge figuring out how to get your game to stand out against the hundreds of thousands of other titles in the app economy. One way to overcome this hurdle and get more visibility is to cinch press coverage. Pitching reporters in itself is an art to be perfected, and that’s why we reached out to GamesBeat Editor-in-Chief Dan “Shoe” Hsu. Dan has an extensive background in covering games, and spent 12 years at Electronic Gaming Monthly Magazine before co-founding BitMob.com, which was acquired by VentureBeat.
In our chat, Dan shares his advice to indie shops out there looking to land press coverage for their games. He reminds devs that even before reaching out to journalists, to think about what makes their game unique and different from other titles in the marketplace to form a strong pitch. First impressions are key, and generic form letters are uninspiring. Dan also says that in the game development timeline, it’s important for mobile developers not to pitch their titles too early. The optimal time to pitch, Dan says, particularly if your game is a non-recognizable IP, is shortly before or after launch, so if your game is covered, players can find your game right away and download it.
You can also check out Dan’s CBU lecture, “Perfecting the Pitch” for more in-depth tips and insights! Thanks to GamesBeat for their support.
A huge spike in the price game developers are willing to pay for iPad installs continue to increase the gap between iOS and Android on the Chartboost network. In October, the average iOS CPI was $1.89, up 29% in the last 3 months, compared to $1.05 on Android.
Here at Chartboost, we frequently hear success stories from game developers using our technology. Your success sparks us to continue building the best products to help you reach their business goals. Today’s post hones in on Focused Apps, best known for their Hit Tennis mobile games.
Focused Apps initially approached us looking for a way to capitalize around the excitement of the 2013 tennis season to drive installs and monetize their chart-topping hits. They didn’t want much hand-holding from an outside ad agency, and the more data that could inform their decisions, the better. Enter Chartboost.
In just one month following strategic implementation of Chartboost technology, Focused Apps saw publishing impressions increase by 213%, a 246% growth in money earned, and a 116% boost in eCPM. Match Point.
“We really value the transparency Chartboost offers – reports include full details of impressions, clicks, and installs for our campaigns and every third party ad we show. Using a mix of direct deals and paid advertising with Chartboost, we’ve been able to push up the charts during tennis season worldwide and see profitable returns from organic users.”
- Mark Johnson, Founding Partner, Focused Apps