Steve Kim

Business Insights Analyst

August CPIs Flourish Across All iOS Devices

Before we count down the last few days of summer, we looked back on August CPI data. Last year we saw a decrease in CPIs from July 2013 to August 2013, but that wasn’t the case this year. Despite students going back to school, it seems like advertisers didn’t think user LTVs would go down too much to warrant lowering their advertising bids. Average bids on iOS were up 13.8%, down -0.8% on Google Play, and up 1.5% on Amazon.

 

Chartboost Average CPI by Device June 2014 - August 2014

 

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Chung-Man Tam

iOS 8 Compatibility & Video via SDK 5.0

Soon, iPhone and iPad users worldwide will benefit from iOS 8′s major enhancements. Unfortunately, a handful of older iOS devices won’t be compatible because of significant changes to its operating system. The name of the game is compatibility, which is why to avoid interruptions to Chartboost’s monetization services, you need to update to our latest SDK 5.0, right HERE

 

But there’s more. For those of you who have been waiting for the public release of Chartboost Video it’s here — and only with SDK 5.0. Remember, it’s the only video made exclusively for game developers, and in closed beta we’ve received some pretty amazing feedback:

 

“We are big fans of Chartboost. Their new rewarded video feature was easy to integrate and provided another great revenue channel. We increased user engagement and experienced almost no IAP cannibalization.”

– Critical Hit Software

 

“Being able to test the new video functionality from Chartboost, firsthand, was very exciting. We can't wait to see how it performs now that it's widely available. Our experience so far has been outstanding.”

- Tapps Games

 

This SDK 5.0 (iOS, Android, Unity) update includes:

 

  • iOS 8 compatibility
  • Chartboost Video – interstitial and rewarded
  • Easier integration & improved APIs – more impressions and increased monetization

 

For more info, you can visit our trusty Help Site: SDK 5.0 and migration docs, Video, or shoot us an email at: support@chartboost.com. We always like to hear from you. #WeHeartDevs

David Hom

Made It App: A Ground-Breaking Experience at CBU

 

We’re catching up with Olaf Morelewski, a Chartboost University 2013 (CBU) alum and the founder of made it app. He’s just released the game that he’s been working after his experience at CBU.

 

Questions:

 

Thanks for taking the time to chat with us, Olaf. What can you tell us about made it app?

 

My pleasure! Made it app is a one-man-shop indie game boutique that I run by myself in Warsaw, Poland. Previously I was working in the advertising industry but decided to quit my Art Director day job and focus on making mobile games. I also wanted to learn some basic programming so now I’m doing pretty much everything – from designing gameplay, drawing game art, to coding and recording sound effects. I know it’s pretty diverse stuff and I realize that nobody can master all fields at once, but I really enjoy doing all these things together and believe that my games are not only quality but fun to play as well.

 

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Craig Dalrymple

How CBU Helped Game Masons Find Focus & Grow their Games

We’re catching up with Matt Fossati, a Chartboost University 2014 (CBU) alum and the COO and co-founder of Game Masons, LLC. It’s been a few months since his time at Chartboost University and we want to see how the lessons from CBU have applied to their current stable of games.

 

Tell us about Game Masons

 

Matt: Game Masons is a small indie studio in Santa Barbara, CA. We started out making utility apps and then found Unity3D. Both founders are gamers, one on the video game side, and the other strategy games side (poker, backgammon, and billiards). We try to make challenging games that are easy to learn and can be played for a good amount of time without getting stale. We were also one of the first studios to offer real money wager on both Android and iOS.

 

“Quality trumps everything”

 

How did attending CBU change your work going forward?

 

Matt: It solidified what we always thought: quality trumps everything. Making a game fun, having a challenging game loop, in addition to high quality graphics and game play is the only way to grow a gaming company. Continue reading

Craig Dalrymple

The Evolution of Mobile Advertising

Christine Lee, Director of Business for Chartboost spoke last month in a panel at Casual Connect about the “Achilles Heel” of mobile: Discovery & Monetization. On the topic of how advertising has evolved with mobile, she had the following to share:

 

“If you really look at the evolution, a lot of people still say mobile is newish or developing,” she said. “But if you think about it, five years ago: banners, that was it. And then eventually interstitials. And then videos, video interstitials, and now rewarded interstitials. Offerwalls, animated, in-play – there is so much going on with ads, and its interesting.”

 



 

See her original quote, and more at gamesauce.

Thomas Berolzheimer

Business Intelligence Analyst

Top Creatives: Fashion & Lifestyle

If you’ve been watching the mobile games headlines in the last month, you’ve undoubtedly heard about the overwhelmingly positive reaction to the release of Kim Kardashian: Hollywood by Glu Games. Going beyond the headlines and into the Chartboost Network, there’s a lot of interest in fashion & lifestyle games driving solid CTR rates and, for the top performers, great impression-to-install conversion.

 

Let’s look at the creatives driving success and identify the best qualities to consider.

 

Strike a Pose
With the focus on fashion and a luxurious lifestyle, it’s important to make sure your creatives look the part. Choosing clear images that make a strong impression up front quickly conveys to potential players what the focus of your game is. Putting a fashionable avatar front and center reinforces the focus, and adding in accessories to indicate the “dress-up” facet will help complete the gameplay story.

 

Fashion Salon
Covet Fashion


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Craig Dalrymple

Solving Big Data with MongoDB Chartboost @ Rackspace::Solve

Chartboost’s CTO and Co-Founder Sean Fannan talks tech, scalability, and engineering at Rackspace::Solve. His talk focuses on the opportunities and challenges of building a rapidly growing startup; including his thoughts on the benefits of stepping back to think before acting on impulse when you are building something that has to scale.

 



Craig Dalrymple

Recap: Chartboost Connect Vancouver


Chartboost and the IGDA Vancouver were out in full force for Chartboost Connect at the Full Indie Summit in Vancouver. Spirits were high and the energy was great as we packed the Anza Club and enjoyed a fireside chat with Alexandre Mandryka and then transitioned into a mixer with great food and drinks.

 

 

If you couldn’t attend and missed the chat, Alexandre talked about multiple facets of game design touching on the impact of free-to-play, mobile devices, and his thoughts on going indie. A few choice quotes from Alexandre included:

“[We need to] stop talking about mobile games as casual… They can require dedication.”

 

“Dedicated gamers have the [mobile] devices and are ready to pay if they like the game.”

 

“The future of mobile games is outside mobile. It’s trans-platform. [In 2020] I hope the way we make games is not about devices, but an experience we are immersed in everywhere…” Continue reading

Steve Kim

Business Insights Analyst

July CPIs Show Strong Summer Growth

It’s time to take a look at CPIs on the Chartboost Network for July 2014. Looking at the overall picture, CPIs rose for most major devices and markets. As you may already know, summer tends to be a season when players are spending more time (and money) on their mobile games, and competition among bids increases. It looks like this summer is no exception, as we saw clear growth across all three platforms.

 


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Cori Savaiano

New for Direct Deals – Edit Notifications

Advertisers and Publishers who connect via Direct Deals enjoy the ability to negotiate agreements directly (cutting out the middle-man) and keep 100% of the revenue generated. We’re making it easier than ever to negotiate with Edit Notifications. These notifications make it simple to stay aware of changes with your Direct Deal partner as they take place always keeping you in the loop. Ultimately, it enhances transparency in the deal by ensuring that all parties are aware of changes as they happen.

 

You’ll get an Edit Notification email every time your partner updates one of the following items:

  • Bids Budgets
  • Campaign Names
  • Campaign Start & End Times
  • Countries
  • Creative Allocations
  • Included & Excluded Devices
  • Min & Max OS version
  • Publishing Apps
  • Wifi Targeting (iOS only)

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