Nate Barker

Nate Barker is a Developer Evangelist for Chartboost.

5 Ways to Find Your Mobile Gaming Match: A Direct Deal Love Story

 
Turns out Tinder and Chartboost have a few things in common.

 
With Valentine’s Day approaching, we’ve been thinking about the place where people speak today’s love language: the online dating world. While Chartboost doesn’t have an algorithm for compatibility or promise to introduce you to “the one” in the conventional sense, it does provide a space where you can build a relationship with another mobile game developer — through the Direct Deals Marketplace. As with dating sites, you create a profile, join groups and browse potential matches. And, just like on, say, OkCupid, the way you find the best match depends on some important etiquette.
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Nate Barker

Nate Barker is a Developer Evangelist for Chartboost.

Join Us at GDC 2015 in San Francisco

 
San Francisco will become the epicenter of the gaming universe from March 2 to March 6 for the Game Developers Conference (GDC). We’re excited to meet with you face-to-face at GDC to help you grow your mobile game business. On top of throwing an epic GDC party to celebrate you, we’ll have feet on the ground at booth 2236–actually, everywhere for that matter–and we’re hosting three talks that will be the destination to get your mobile game user acquisition and monetization questions answered.

 
The best places to find us will be at our booth in the South Hall (details below), our GDC speaking sessions, and at our GDC party.
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Nate Barker

Nate Barker is a Developer Evangelist for Chartboost.

Atlanta and Chicago meetup recap: Campaigning for Mobile Game Success

 
After a whirlwind tour of the US, we finally wrapped the second half of our Chartboost Roadshow in Atlanta and Chicago! Combined with the tremendous success of San Francisco, Dallas, and Houston, it was an awesome wrap up of our 5-city US roadshow.

 

 

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Prashant Pisipati

Boost Your Mobile Advertising Conversion by up to 15% in One Click with Social Metadata

 
You’re just one click away from improving your mobile advertising campaign performance by up to 15%. With the new Chartboost Social Metadata feature, you can boost overall conversion for your mobile advertising campaigns by adding a social endorsement layer to your static interstitials that automatically pulls and highlights your mobile game’s cumulative star rating, total star ratings and range for the number of downloads.

 
In testing, advertisers saw overall conversion increase by up to 15 percent on average by overlaying Social Metadata on their mobile game ads!
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Scott Reyburn

Improve Your Mobile Game Ads Performance with Android Tablet Targeting

 
We just made it even easier for you to optimize your mobile game advertising campaigns. Now, you can effortlessly target Android tablet as a single group to help improve your mobile ads performance.

 
Simply type “Android Tablet” in the Target by Device section of the Campaign Edit page (as seen above) to target or exclude the group from either an advertiser or publisher campaign.
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Pepe Agell

Worldwide Expansion

Next-Level Indie Forum Recap: How to Improve Free-to-Play Mobile Game Business Models

 
The free-to-play mobile game business model is here to stay. Building a successful mobile game business, however, isn’t as easy as publishing a free-to-play mobile game and hoping players will just spend, especially for indies. Free-to-play requires longer and more expensive production processes and continuous adjustments. Fortunately for indies, there’s still a healthy opportunity to create a successful mobile game business with free-to-play.

 
At the Next-Level Indie Forum (co-located with the Mobile Games Forum) in London, I anchored a chat with a cast of industry experts to discuss mobile game monetization and business models for indie developers.
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Nate Barker

Nate Barker is a Developer Evangelist for Chartboost.

Dallas meetup recap: Campaigning for Mobile Game Success

 
I met up last night with Chartboost’s Dallas mobile game developer community at the Union Park to talk about the nuts and bolts of mobile game advertising on the second stop on our 5-city US roadshow.

 


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