Heading to San Francisco for GDC? Ready those red bulls and pack plenty of business cards! Your week will no doubt be packed with plenty of talks (and parties!) to attend, along with new faces to meet. Our GDC Survival Guide is a recommended must-read to help you get through the week. Here at Chartboost, we’ve got a special activity planned to celebrate the arrival of one of the biggest weeks for developers worldwide.
Introducing the GDC #WeHeartDevs Scavenger Hunt! Win an iPad Air.
So you’re walking down the street, thinking about how awesome that last talk was when you spot someone wearing a shirt that looks something like this:
This is your golden opportunity to win an iPad! Yeah, like the one pictured above. Stop and snap a photo with the person wearing a Chartboost-branded apparel and tweet it to us @Chartboost using the hashtag #WeHeartDevs. Entertaining captions most appreciated. A winner will be selected at random from the tweets we receive.
This promotion is good only for the week of GDC, so get spottin’ and snappin’! The lucky winner will be revealed on Chartboost social media channels Friday morning the 21st. Good luck!
Read the Sweepstakes rules at: http://chartboo.st/gdcpromo
Two weeks ago, we introduced Custom List Builder for device lists. As promised, we’ve expanded the offering to include Custom List Builder for Countries and Apps. Read details below on what we posted previously or visit http://chartboo.st/custom-lists.
We’re debuting our Custom List Builder, part of a new set of tools that make it simple to create and target custom-built groups of devices, countries, or apps.
Custom List Builder allows you to include or exclude certain segments in your campaigns. Want to target group of players that play your other games? Build a Device List. Do you have a specific group of apps that you want to exclude in every campaign? Build an App List. Have your own defined group of Tier 1 countries? Build a Country List.
First on tap – and available now! – is the Device List Builder.
How Does the Device List Builder Work?
For this month’s Top Creatives, we chose to focus on some of our (and the global economy’s) fastest-growing countries: Brazil, Russia, India, and China (BRIC). We were particularly interested in seeing if the same creative best practices that we’ve learned from some of the English-speaking markets, still carry over to these large and growing markets.
Since we are talking about countries that speak other languages besides English, we thought it would help to provide suggestions on whether to localize your creatives based on Country and OS. Make sure that you know that these suggestions are based on surveying the top performing creatives by CTR.
It’s a big day for us. We’re always listening to you, our developers, and we couldn’t be more excited to let you know that the wait is over.
Today, we’re launching two new ad units – Video and InPlay, our native in-game mobile offering. Both will provide you with free technology to use in Cross-Promotion or our Direct Deals Marketplace so you can introduce new content to your players in a more customized and engaging way. And don’t worry, we know how much you appreciate the full transparency and control we give you over your campaigns’ data, so nothing changes for these new platform formats — we continue to break open the ‘black boxes’ of mobile to empower you to be as successful as you can be.
The Game Developer Conference (GDC) is the highlight of all conferences in our industry. From March 17th to 21st, San Francisco becomes the absolute capital of game development. The opportunities for developers big and small are tremendous, but it can also get overwhelming if you are not well prepared.
Here’s our survival guide to successfully move through the maelstrom. Are you ready?
Define your goals and rehearse your pitch. Be specific when setting up meetings, and let them know what you want to talk about. Whether you are here to learn from peer developers or to look for a publisher/investor, you need to have a compelling story and value proposition. For additional tips about pitching, check out our CBU talk from GamesBeat Editor-in-Chief Dan Hsu, Pitching to the Press.
At Chartboost, school is officially back in session. On Wednesday, we welcomed 9 talented developer teams to our San Francisco headquarters to learn, grow and get inspired by top minds in the mobile games business.
The day was jam-packed with activities, including a keynote from our founder, Maria Alegre and a special talk from Dustin Clingman, Head Chair of the International Game Developers Association. This was followed by a night of demos and presentations in front of the entire Chartboost team and CBU faculty mentors. We don’t call Chartboost University a developer bootcamp for nothing.
With the month of February behind us, let’s take a look at how the average cost per install on the Chartboost network fared during the month of love.
Over the past three years, we have been releasing blog posts to help game developers learn how to use Chartboost’s products to their fullest potential. Because we receive requests for this information, we decided to consolidate everything for you! Now you can focus on developing the best games, while we focus on helping you build the best business.
As an advertiser, your goal is to acquire a healthy volume of high quality players at the right price. If you’ve just launched and are still figuring out your best monetization strategy, it’ll be best to advertise your game in all the countries it’s live in. However, if you already know which countries your high-quality users come from, it’s best to efficiently use your advertising dollars and target those countries with a stronger advertising hand.
Target by Country
Player spending habits vary by country. A player in Malaysia may spend a lot less in your game than someone in the United States, so you may want to bid less on users in the former. With our country tiering feature, you’ll be able to break your campaigns into country tiers, or even individual countries. Using the bidding insights page explained in the next paragraph, you’ll be able to intelligently target your highest-value countries with competitive bids. The idea is to bid smart so you’re spending wisely.
We’re always thinking of ways to provide greater transparency into your campaigns. That’s why today, we’re excited to roll out our Audience Size Indicator (ASI). ASI processes billions of user sessions in real-time to help you understand the potential reach of your Network Advertising campaigns according to the specific targets you set. The benefits?
- Provides more clarity around the impact of your targeting choices.
- Gives you visibility into the reach of a particular campaign to allow for increased efficiency.
Check it out here: