It’s time to take a look at CPIs on the Chartboost Network for July 2014. Looking at the overall picture, CPIs rose for most major devices and markets. As you may already know, summer tends to be a season when players are spending more time (and money) on their mobile games, and competition among bids increases. It looks like this summer is no exception, as we saw clear growth across all three platforms.
Advertisers and Publishers who connect via Direct Deals enjoy the ability to negotiate agreements directly (cutting out the middle-man) and keep 100% of the revenue generated. We’re making it easier than ever to negotiate with Edit Notifications. These notifications make it simple to stay aware of changes with your Direct Deal partner as they take place always keeping you in the loop. Ultimately, it enhances transparency in the deal by ensuring that all parties are aware of changes as they happen.
You’ll get an Edit Notification email every time your partner updates one of the following items:
- Bids Budgets
- Campaign Names
- Campaign Start & End Times
- Creative Allocations
- Included & Excluded Devices
- Min & Max OS version
- Publishing Apps
- Wifi Targeting (iOS only)
We’re Expanding Our Global Footprint & Leveling Up the Mobile Game Market In Partnership with Chukong
I’m in China at ChinaJoy, one of the largest gaming conferences in the world, where we’ve just announced a very exciting partnership with Chukong. Together, we believe we will be stronger in empowering developers around the world to reach their full potential.
Mobile game developers are facing very dynamic times right now: there’s fierce competition from many different directions and the entire mobile gaming market is growing rapidly. We want to be at the forefront and we have the opportunity to disrupt the current trajectory of continued fragmentation of Chinese mobile game developers by bringing power to the developers.
Our strategic partnership will build a global ecosystem for Chinese developers that creates opportunities beyond anything else that currently exists. Together, we will deliver great mobile products that empower Chinese game developers to find new players and monetize their games through higher retention, increased advertising revenue, and greater transparency and control of their campaigns.
Are you an advertiser looking for high value users in a segment that many ignore? Well, sports is where the action is! Sports publishers have extremely valuable users, yet their eCPM is typically around average for the Chartboost Network. This segment offers a wide open field of gamers who may be an ideal targeting opportunity for your next campaign.
For Sports Advertisers
If your game is in the Sports category, you have a built in advantage, and connecting to players of Sports games with your games should be a snap. The affinity for your game is likely to be higher due to established player interest in the category. A well developed creative should communicate this connection clearly to players – reducing the chance of disinterest in the advertisement.
We’re so glad everyone made it out to Chartboost’s Summer BBQ Housewarming! The new HQ was packed last night with developers in town for Casual Connect, as well as our favorite Bay Area friends.
Everyone had a great time mixing it up with live music, great food, cocktails, and even a few romps in the Chartboost ball pit! If you missed the party, here’s some of what you missed:
Chartboost is constantly improving our targeting options for developers. We know that allowing developers to fully customize their campaigns will help them achieve amazing results. This is why many of our recent features and blogs have focused on Categories – they allow you to reach players with improved context.
We recently improved our capabilities around category targeting where previously, campaigns could only exclude categories. Now campaigns can target categories specifically:
In Part 1 of this series, we made a pretty compelling argument why developers should take a closer look at SEA, China and India as huge market opportunities, but allocating budget is only half the battle. The other half lies in being smart about how to optimize your campaigns for success, which is why we’re going to take a stroll down “Best Practices” memory lane, that work in all geos, but particularly well in these countries.
If you’re looking at running test campaigns in these markets, you should know that English creatives do actually perform well. That said, most advertisers have had improved performance by localizing their creatives. Here are a couple of top creative examples:
(Top Creative on iOS in China)
Advertisers typically think first about Western markets when planning their next campaign but it’s always worthwhile to take a step back and consider the next areas of opportunity. This is why we’re going to shift our focus to the Golden Opportunity that is Southeast Asia (SEA), China and India. We’re excited about these regions for advertisers, and here’s why:
Regions on the Rise
It’s widely known that emerging markets are the main driver of global smartphone and mobile tech growth. According a recent report from the market research agency GFK Asia, intensifying demand drove smartphone sales across the region to surge 61% last year, showing the adoption of smartphones continuing to grow in SEA, China and India at breakneck speed.
Soaring smartphone ownership and usage is presenting a huge mobile opportunity in these regions, and as this growth picks up momentum, mobile will play an increasingly critical role in shaping the future of commerce in SEA, China and India where smartphone owners are relatively receptive to mobile advertising. With such a highly developed smartphone market, these markets prove to be an ideal test-market for developers to launch new games and distribute successful models to win the hearts of their target audience.
Here’s a breakdown of iOS/Android mobile market share on the Chartboost platform during May 2014:
CPIs on Chartboost grew a modest amount for both Google Play and Amazon. CPIs for iOS, on the other hand, fell for both the iPhone and iPod while staying the same for iPad. While we’ve seen strong growth in CPIs for iOS devices over the past several months, it’s normal for them to level off in the summer. In that vein, the contraction observed in June wasn’t altogether unexpected.
We’ve been quietly testing out our new Queued Analytics system and because it’s been received with much fanfare, we’re excited to roll it out to everyone today. The Queued Analytics system quickly processes and delivers some of the biggest reports our partners request on a daily basis including Group by App, Group by Creative, and Export Installs reports for any advertising or publishing campaign.