Developer Spotlight, March 2013: Ludia
While there’s certainly no silver bullet to attacking the App Store, Ludia has shown great success by leveraging big brands to help break through the considerable noise digital storefronts bring. They’ve successfully launched games like Jurassic Park Builder, The Price is Right Slots, Family Feud and several others, each of which has risen to close to the top of the charts. Ludia’s success is predicated both on the following that these big brands garner and their ability to craft quality game experiences in these familiar worlds.
We sat down with François Daoud, VP of Marketing at Ludia, to discuss his thoughts on mobile games, how Ludia has been able to find success and why Chartboost is such a meaningful piece of their overall strategy.